Break the Internet: In Pursuit of Influence - Olivia Yallop
Language: EnglishKeywords:
Computers & Technology
E-Commerce
Internet
Social Media
Social Sciences
Shared by:TheDigalist
Written by
Read by Rose Riley
Format: MP3
Unabridged
Traditional media is over. The internet reigns. And in the attention economy, influencers are royalty. But who are they…and how do you become one?
Break the Internet takes a deep dive into the influencer industry, tracing its evolution from blogging and legacy social media such as Tumblr to today’s world in which YouTube, Instagram and TikTok dominate. Surveying the new media landscape that the rise of online celebrity has created, it is an insider account of a trend that is set to dominate our future - the economy of influence will be valued at $15 billion globally by 2022.
Olivia Yallop enrols in an influencer bootcamp, goes undercover at fan meetups and shadows online celebrities to understand how digital personas are built, uncovering what it is really like to live a branded life and trade in a ‘social stock market’. From mumfluencers and activists to governments and investors, everyone wants to build their online influence. But how do you stay authentic in a system designed to commodify identity?
Break the Internet examines both the dangers and the transformative potential of digital culture.
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| Creation Date: | Wed, 27 Dec 2023 22:53:41 +0100 |
| This is a Multifile Torrent | |
| Break the Internet 01 - Opening & Introduction.mp3 2.6 MBs | |
| Break the Internet 02 - Chapter 1.mp3 39.26 MBs | |
| Break the Internet 03 - Chapter 2.mp3 39.83 MBs | |
| Break the Internet 04 - Chapter 3.mp3 42.1 MBs | |
| Break the Internet 05 - Chapter 4.mp3 39.36 MBs | |
| Break the Internet 06 - Chapter 5.mp3 34.74 MBs | |
| Break the Internet 07 - Chapter 6.mp3 37.55 MBs | |
| Break the Internet 08 - Chapter 7.mp3 41.73 MBs | |
| Break the Internet 09 - Chapter 8.mp3 34.19 MBs | |
| Break the Internet 10 - Acknowledgements & Credits.mp3 2.65 MBs | |
| Break the Internet.epub 1010.47 KBs | |
| Combined File Size: | 314.99 MBs |
| Piece Size: | 256 KBs |
| Comment: | Updated by AudioBook Bay |
| Info Hash: | 9a326ef03ce2a1ec90ab0fcda86c92c40717ffdf |
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